Horizon – May 2018
In March, the world was shocked by reports that Cambridge Analytica, a data collection firm that worked closely with the Trump campaign, had collected the data of millions of American Facebook users in the build up to the 2016 presidential election. While I could write about how invasive and deplorable this tactic was, and how Facebook’s response was laughable, instead I want to talk about what part of this issue stems from – how we treat our data.
I signed up for a run tracking app a few years ago, using it about twice before falling back into my sedentary habits. The app had asked for my age, weight, height, address, and connected me with other (admittedly more active) friends. It turns out that at the beginning of this year the app underwent a hack, with millions of users having their account details stolen. Luckily, I hadn’t tied my account to any form of payment method, but there now could be someone who knows that there is a Ben Haward who lives at my address, is my size, and has my friends.
This is just one example of many things I’ve registered for online, dropping my personal information likes it’s a scavenger hunt to the holy grail of identity theft.
My data isn’t only visible to predatory hackers, however. I went to Instagram, the social network that I tend to use most frequently. I’ll look at my profile daily, but I’ve never really thought about the information I present on it. Surveying it more closely, I was struck by what a few pictures, captions, and followings said about me. Anyone could clearly tell where I lived, where I go to school, what university I’m attending, and what interests me. Looking at the people I follow, they’d know that I’m a big Beatles fan, a soccer nut, and, topically, where I stand politically.
Personal data is no longer just a commodity to defrauders, but also to almost every major corporation. You probably know this though if you’ve seen advertisements for the pair of shoes you like, or maybe the bulk pack of Tide pods you were deliberating on. Every time you use the internet companies like Google, Amazon, and of course, Facebook are collecting data and using it to target advertisements to you. This practice is the main source of revenue for these companies, with Facebook making an estimated $40 billion in 2017 from companies that advertise on their site. To add to this several startups like Datacoup and MoviePass have emerged in recent years, allowing users to essentially prostitute their privacy to receive benefits. These companies have been bombarded by claims that they violate their user’s privacy, and Mitch Lowe, the CEO of MoviePass, actively reinforced these claims, saying at a Hollywood event that “we know all about you.”
So, will all this change the way I use the internet? Truthfully, I doubt it.
It’s not that I don’t care about my data, but as much as I want to protect it, my desire to use the internet and social media with few restrictions always seems to supersede my privacy.
My attitude towards the internet is shared among Wyoming students too. In talking to my peers, the overwhelming majority say that the protection of their data is not the first thing that crosses their mind as they use the internet. When asked if she believed that the way she uses the internet leaves her susceptible to data collection and exploitation, senior Sarah Sheerajin said, “It’s just not really something I think about.”
As much as I can say that myself and those in my generation are apathetic about the whole thing, it doesn’t detract from just how big an issue data collection is – and is becoming.
There is no simple solution to the problem, however. The web is becoming intertwined with the collection of personal data, and no ‘improved privacy policy’ can untangle it. It will take a massive readjustment in the way we use the internet to combat an industry that is growing at a rapid rate.